Consulting
BioCycle, the Organics Recycling Authority,
is the industry’s most trusted resource.
Launched in 2020, BioCycle Consulting advises companies, investors, and public agencies on how to strategically scale organics recycling infrastructure through data-driven insight, market intelligence, and real-world operational expertise.
Our work spans the full organics value chain, from waste generation and collection to processing infrastructure, policy and regulatory frameworks, and end-market development for compost, digestate, and renewable energy. We help clients evaluate feasibility, manage risk, and align sustainability goals with operational and financial realities.
Our advisory work also intersects with sustainable infrastructure development, regenerative agriculture, ecosystem management, and resilient food systems.
Our Services
Strategic Advisory for Infrastructure, Investment, and Market Entry
We advise corporate brands, investors, developers, and public-sector leaders on where and how to deploy capital across the organics recycling value chain. Our work centers on infrastructure feasibility, policy and regulatory risk, end-market development, and market readiness, offering clear-eyed assessments grounded in operational reality. Clients rely on us to evaluate opportunities, pressure-test assumptions, and chart pathways to scalable, durable growth.
Industry Data, Analytics, and Market Intelligence
We conduct national and state-level research to generate actionable intelligence on organics recycling infrastructure, policy, municipal programs, end markets, and economics. Our analysis supports investment theses, corporate strategy, policy design, and go-to-market decisions by translating complex market dynamics into insights leaders can act on.
Technical Content and Thought Leadership
We produce authoritative reports, white papers, playbooks, and technical guidance that clarify complex technical, policy, and market issues. Our content supports investor diligence, stakeholder alignment, and market education, helping organizations communicate with credibility and precision.
Our Team
Paula Luu, Managing Director (email Paula)
Paula is the Managing Director of BioCycle, where she leads both BioCycle Media and BioCycle Consulting at the intersection of organics recycling, composting, anaerobic digestion, and circular economy infrastructure. She brings a strong analytical lens to complex challenges, using data and stakeholder input to de-risk decisions, inform capital deployment, and align policy and market design with operational reality.
Previously, Paula served as Senior Project Director at Closed Loop Partners, a NYC-based investment firm and innovation center, where she led multi-year initiatives working with composters, recyclers, Fortune 100 companies, municipalities, and investors to scale circular economy infrastructure. Her background in water policy, supply chain innovation, and communications across the public and private sectors enables her to translate data into insight, create systems change, and drive sustainable outcomes.
Nora Goldstein, Principal (email Nora)
Nora Goldstein is one of the most trusted and influential voices in organics recycling, with more than 45 years of experience advancing the field through journalism, convening, and industry leadership. As a longtime editor and leader of BioCycle, she has played a central role in documenting and shaping the evolution of composting, anaerobic digestion, and organics recycling as critical infrastructure.
Nora brings a deep, historically grounded understanding of organics recycling systems, informed by decades of close relationships with composters, anaerobic digestion facilities, haulers, municipalities, waste generators, technology providers, and regulators. Over her career, she has authored more than 2,500 articles and over 20 in-depth reports for BioCycle Media, along with dozens of reports for industry, public agencies, and private-sector partners including NRDC, the US Composting Council, and Mill.